Of course LinkedIn is a fantastic source of Business Data with LinkedIn members (sales prospects) volunteering up to date Personal and Company Data - making it much easier than ever to synchronize your CRM with accurate data.
But often the data in LinkedIn needs to be augmented with telephone numbers and business email addresses - automatically.
Explore Zapier, MuleSoft, Plecto, tray.io and other integration options for straightforward API integration with data and sales intelligence platforms.
But the issue does not end there
The scale at which Sales Development Reps or Business Development Reps need to perform social selling means the need a systematic outbound process to follow up on social engagement detected by LinkedIn Sales Navigator. Workflow needs to be added into your CRM to make good use of the data integration.